Big quacka spend 18.5 times more on marketing than research, big pharma only twice as much
Posted by gimpy on January 4, 2008
JDC has an interesting post up comparing the marketing costs with R&D for big pharma. Almost twice as much it seems which is ample reason to criticise big pharma. However JDC also asks
I wonder what the ratio of R&D:Marketing would be for, say, homeopathy?
a question he doesn’t answer. Well lucky for him and all you homeopaths out there I can tell you how much Boiron, a huge French homeopathy company, spend.
Taken from the 2007 half year report the answer is staggering.
Marketing costs amounted to €47,124,000 in the first 6 months of 2007
Research costs amounted to €2,548,000 in the first 6 months of 2007
So Boiron spend ~18.5 times as much on advertising as they do on research. Fuck me. And we criticise big pharma for spending nearly twice as much on marketing.